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Five disconnected tools become one sales pipeline

A single platform consolidating lead management, outreach, follow-ups, scheduling and reporting for a B2B sales team.

Client
B2B sales team
Industry
SaaS
Country
United States
Timeline
7 weeks
Three people around a cafe table, one taking an order on a handheld card terminal while the other two sit with a book and drinks.
01

The challenge

The situation

The sales workflow was split across five disconnected tools. Reps spent their day copying data between tabs instead of selling, and no single view of the pipeline existed because no single system held it.

02

How we approached it

The thinking

Rather than integrate five tools and inherit five failure modes, we consolidated the pipeline into one system built around the sequence the team actually follows. Consolidation was the point: every hand-off that disappears is a place data can no longer drift out of sync.

03

What we built

The engineering

One platform carrying the pipeline end to end, lead management, outreach drafting, automated follow-up sequences, meeting scheduling and reporting, in a single system with a single record per lead.

  • Lead management
  • Outreach drafting
  • Automated follow-up sequences
  • Meeting scheduling
  • Pipeline reporting
04

How it helped

The difference

Reps got their selling hours back, and the pipeline became reportable because it finally lived in one place.

Measured result

Reps back to selling instead of copying data between tabs.

Next step

Got a problem shaped like this one?

Tell us the situation in plain language. We'll tell you how we'd approach it, what we'd build first, and where the risk sits.

Direct

contact@solinovo.com

We reply within one business day. If we're not the right fit, we'll say so.